Expert Guidance For Lasting Fitness, Health and Performance
Remote, personalized fitness instruction, anytime, anywhere.
Maximum Potential Coaching
Our Mission
Maximum Potential is your trusted guide to reaching your health and fitness goals. We help clients achieve lasting results through personalized remote coaching and ongoing support. With the right tools, guidance, and accountability, anyone can transform their health, and we’re here to support you every step of the way. Whether you want to build muscle, lose weight, or simply feel better in your day-to-day life, Coach Joel is ready to help you reach your maximum potential!
Meet Coach Joel
Hello, my name is Joel Wenzel. My passion for fitness began when I was just 13 years old and has grown into a lifelong commitment to health, strength, and personal development. I’m a NASM Certified Personal Trainer with a Bachelor’s degree in Exercise Science, a background in clinical rehabilitation working alongside licensed physical therapists, and over a decade of professional work in fitness and weightlifting. I’m deeply passionate about helping others change their lives through movement, strength training, nutrition, and sustainable lifestyle habits.
Throughout my career, I’ve worked with a wide range of clients, including everyday individuals, military veterans, children, and physical therapy patients. I’ve helped people move better, lose weight, build strength, recover from injuries and improve their overall well-being. Now i'm here to help you reach your goals!
My background spans fitness coaching, clinical rehabilitation, and nutritional guidance. I’ve had the opportunity to work closely with licensed physical therapists, giving me a solid foundation in injury prevention, mobility, flexibility, and rehab-based training. I’ve coached both in-person and remotely, offering support and accountability to clients wherever they are.
Whether your goal is to get stronger, recover from an injury, or simply move and feel better, I’m here to help you do it in a sustainable and manageable way. I’m committed to making fitness approachable, effective, and tailored to your lifestyle.
Are you ready to take your next step?
What our coaching plans offer:
Daily fitness guidance
Daily fitness guidance
Daily fitness guidance
Maximum Potential serves as the filter between you and the overwhelming world of fitness misinformation. We cut through the myths, misconceptions, and outdated advice to give you clear, evidence-based guidance. Our coaching breaks down the subtle nuances of effective training and nutrition in a manageable way, so you can focus on what truly works for your body and goals.
Accountability
Daily fitness guidance
Daily fitness guidance
Clients receive updates in real time through daily message check-ins, emails, videos, and phone calls. From form checks to encouraging consultations, we’ll bolster your ability to succeed and help you get in the best shape of your life!
Nutrition blueprints
Daily fitness guidance
Nutrition blueprints
Included but also available for separate purchase from our 4, 12, and 24 week coaching programs, our Nutrition Blueprints provide you with a personalized diet plan to help you reach your goals. Each blueprint includes tailored calorie and macronutrient targets, simple and enjoyable recipes, and a grocery list designed to match your lifestyle, preferences, and dietary needs. This is a convenient way to stay structured, confident, and on track whether your focus is fat loss, building muscle, or improving overall health.